JUMP
SAY SAY FT. EVA
2021 //
_ SYNPOSIS
Elaborating on the first chapter of the SAY SAY storyline, the looping visualizer for JUMP shows our protagonist YSA/NOMEV in free fall above a cityscape reminiscent of future Tokyo.
_ ROLE
CREATIVE DIRECTION
ANIMATION / VFX
RENDER / EDIT
COLOR
FILM
_ CAPTURE
The virtual set dressed to incorporate buildings from terrestrial TOKYO, bright holograms illuminate the 3D avatar made in the image of YSA as she falls. Frames taken from the release trailer.
_ PROCESS
After initial conceptual drafts, we decided that bringing the project to life in an entirely digital fashion and virtualizing the character YSA for future 3D productions would be the way to go.
_ DRAFTS
_ AVATAR
Working in close conjunction with digital avatar incubator LILIUM LABS, we created a 3D model that could be integrated and animated in the final scene. Bringing to life the character this way means future-proofing the project for further digital production.
_ CD JACKET
Building on the design foundations of the previous release ‘Stories’, the design for this single cover features the YSA avatar artwork.
_ CREDITS
MUSIC _ SAY SAY FT. EVA
CREATIVE & PROJECT DIRECTION _ SAGE MOREI / HORIZON LAB
AVATAR _ NINA HAWKINS / LILIUM LABS
ANIMATION | RENDER _ SAGE MOREI / HORIZON LAB